The 103-year-old brand Citroën is entering a bold, exciting, and dynamic new era as it accelerates its mission to make electric mobility accessible to everyone and expands its core DNA for affordability, audacity, and customer wellbeing. Citroën today unveiled a new corporate brand identity and logo.
The evolution of Citroën’s famous “Deux chevrons” symbol, which has undergone ten significant revisions since the company was founded in 1919, is a key component of the new brand identity. It features wider and more pronounced chevrons that are contrasted with and surrounded by a softer vertical oval frame.
The sophisticated new logo, which will make its premiere at the end of September on a big Citroën conceptual family vehicle, marks the brand’s transition and evolution. From mid-2023 forward, upgraded versions of it will gradually improve Citroën’s next production and concept vehicles. The prominent, improved vertical oval will usher in a new design approach, where the visually striking symbol will develop into an instantly recognizable characteristic feature of all Citroën models.
The 103-year-old company’s CEO, Vincent Cobée, declares: “The moment is ripe for Citroën to embrace a modern and contemporary new appearance as we begin on possibly the most exciting chapter in our illustrious history. We move our customers both physically and emotionally with our bold, forward-thinking vehicles that defy established industry norms. This is especially true when it comes to going electric, where we make sure that the entire process is more accessible, comfortable, and enjoyable no matter what their needs or preferences are. We are motivated to adopt a new, inclusive strategy for family mobility because of our heritage of igniting consumer passion with audacious and innovative automobiles. We are confident that Citroën will continue to be the brand that inspires people to move like nothing else.”
“By honouring our history and reinterpreting our identity in a modern way, we are delivering a clear message to everyone that while we’re staying true to our brand DNA, things are changing rapidly at Citroën,”
says Laurent Barria, Head of Citroën Marketing and Communication.
We are determined to show our clients and ourselves that nobody and nothing moves us like Citroen by extending the emotional well-being we experience inside the car to the outside of the car through the entire partnership journey they take with us. We continue to look at things differently in our mission to develop audacious solutions that make electric mobility more affordable.