_{^{By Gugulethu Tshabalala}}

Calab Baloyi founded Nosso Sunflower Oil to create local impact, navigating challenges with resilience and adaptability. From humble beginnings, his determination and commitment to quality have turned obstacles into milestones, establishing a brand celebrated for both excellence and community development.

Can you share a bit about yourself and your journey before entering agriculture?
I am the founder of Nosso Sunflower Oil. Before venturing into agriculture, I worked as a senior sales consultant. When the COVID-19 pandemic hit, I lost my job and had to rethink my future. I chose to volunteer at Afrika Tikkun, where I gained valuable farming skills. With time, I received assistance from GDARD, which gave me the support I needed to improve and grow in this field.

What inspired you to start growing sunflowers after losing your job during the pandemic?
I grew up in Orange Farm, where I was inspired by my mother’s small garden. When I lost my job, I decided to xplore this passion further. Through volunteering and completing short courses, I gained experience and chose to focus on a product I knew was in daily use by both businesses and households.

Why did you choose sunflowers instead of another crop?
I started by growing spinach and cabbage, but due to land constraints and the potential for sustainable business growth, I decided to pivot to sunflower oil production. Sunflowers caught my attention because they are relatively easy to grow, and the oil extracted from them is of high quality, with excellent nutritional benefits and strong demand.

Tell us about Nosso Sunflower Oil and what makes it stand out.
Nosso Sunflower Oil is more than just a product; it is a reflection of my commitment to quality, sustainability, and community empowerment. What sets my business apart is the way I repurpose by-products into nutrient-rich animal feed, ensuring that nothing goes to waste. The oil itself is locally produced, which guarantees freshness while also supporting and strengthening the local economy.

What challenges did you face when starting your farming business, and how did you overcome them?
Starting the business was not without its challenges. Securing funding, sourcing the right equipment, and navigating the complexities of a new industry were significant hurdles. However, I was determined to succeed. I sought guidance from experienced farmers, attended workshops, and made use of support from organisations such as the NYDA, The Innovation Hub, Business Partners Limited, and GDARD.

What has been the response from your community and customers?
The response from my community and customers has been overwhelmingly positive. People value the quality of our oil and the fact that it is locally produced. It has been incredible to witness how Nosso Sunflower Oil has not only transformed my life but also positively impacted those around me in Orange Farm. Through this business, we have created jobs and contributed meaningfully to the local economy.

How has this business changed your life and those around you in Orange Farm?
It has been incredible to see how Nosso Sunflower Oil has not only transformed my life but also made a difference to those around me in Orange Farm. We have created jobs and contributed to the local economy, and that is something I am truly proud of.

What lessons have you learned about resilience and entrepreneurship through this journey?
Through this journey, I have learned the importance of resilience and adaptability.
Entrepreneurship is never easy, but with determination and a willingness to learn, it is possible to overcome obstacles. I have also come to appreciate the value of community and the significant impact that local businesses can have on their surroundings.

Where do you see Nosso Sunflower Oil in the next five years?
Looking ahead, I see Nosso Sunflower Oil expanding its operations and broadening its market reach. We are exploring new product lines and forming strategic partnerships. Over the next five years, I envision our brand becoming a leading name in the sunflower oil industry, recognised for both our quality and our commitment to community development.

What advice would you give to other young people who want to enter agriculture?
To young people interested in agriculture, I would advise starting small, being patient, and seeking mentorship. Do not be afraid to take calculated risks and to learn from your mistakes. Most importantly, find something you are passionate about and let that passion guide your journey. Agriculture can be challenging, but it is also incredibly rewarding.