Jetour Refines the SUVs That Put It on the Map

By Mabuyane Mabuza

When Jetour arrived in South Africa in 2024, it quickly established itself as one of the country's fastest-growing automotive brands. The Dashing and X70 Plus stood out by offering bold styling, generous specification and competitive pricing at a time when buyers were looking for more value.

Now, after successfully introducing its more adventure-focused T-Series range, Jetour has turned its attention back to the two models that helped build its local reputation.

I had the opportunity to experience both refreshed SUVs during the Jetour KZN Festival at Manor House in Salt Rock, where customers, dealers and members of the media were given a first look at the updated models through product presentations and a ride-and-drive experience.

The good news is that Jetour has resisted the temptation to reinvent what already worked. Instead, it has focused on refining the formula with more power, a smoother transmission, upgraded interiors and additional safety technology.

For buyers choosing between the two, the decision remains fairly straight forward. The Dashing continues to appeal to those looking for a stylish urban SUV, while theX70 Plus offers the extra space and practicality that many families need.

More confidence on the road

The biggest change sits under the bonnet.

Both models now feature a revised 1.5-litre turbocharged petrol engine paired with a seven-speed dual-clutch transmission, replacing the previous six-speed gearbox.

The difference is noticeable. On the launch route, the revised drivetrain felt more responsive, with smoother gear changes and stronger acceleration, particularly during overtaking and highway driving. The overall driving experience feels more refined without losing the easy-going nature that has made these models popular.

The Dashing keeps its youthful appeal

The Dashing remains the more design-led member of the family. Its coupe-inspired profile still turns heads, while the latest updates introduce subtle styling improvements and a cabin that feels even more premium.

The flagship Prime model now comes equipped with heated and ventilated front seats, dual-zone climate control, an eight-speaker Sony sound system, privacy glass and a panoramic sunroof. It is a generous level of equipment at this price point and reinforces Jetour's ambition to offer a premium experience without the premium price tag.

Technology continues to be one of the Dashing's strongest selling points. The addition of Level 2 driver assistance features, Intelligent High Beam Assist, front parking sensors and a 540-degree panoramic camera system makes it one of the better-equipped vehicles in its class.

Built with families in mind

The X70 Plus continues to focus on buyers who need versatility without sacrificing comfort.

Its refreshed front grille with brushed aluminium detailing gives the SUV a more sophisticated appearance, while the new 19-inch alloy wheels add extra road presence.

Inside, Prime derivatives now receive heated and ventilated seats, dual-zone climate control and engine stop/start technology. Like the Dashing, the X70 Plus also benefits from the full suite of advanced driver assistance systems, ensuring both models offer the same level of safety and driver support.

A sensible evolution

One of Jetour's strengths has always been knowing when not to change too much.

Rather than chasing dramatic styling updates or unnecessary gimmicks, the brand has improved the areas that matter most to buyers, including performance, comfort and technology.

In a market where value continues to influence purchasing decisions, that approach makes sense.

The refreshed Dashing starts at R429 900, while the seven-seat X70 Plus is priced from R444 900. Both compete directly with popular rivals such as the Haval Jolion Pro and Hyundai Creta, but they continue to offer a compelling combination of generous specification, distinctive design and competitive pricing.

For me, the Dashing remains the more emotional choice with its youthful styling and contemporary cabin, while the X70 Plus will naturally appeal to buyers who place family practicality at the top of their wish list.

The updates may not be revolutionary, but they are meaningful enough to ensure that both SUVs remain strong contenders in one of South Africa's most competitive segments.

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